Before we go any further, I think it's worth taking some time to clarify exactly what we're referring to when we say 'Internet Marketing. If you've done any research at all on the topic of small business online marketing, you've probably seen a wide array of terms thrown about. It can be very confusing to learn anything at all about Internet marketing with a seemingly endless number of ideas out there... How are you supposed to know what's what? Well, below I'd like to briefly go over a few of the most common terms and methods that you should concern yourself with:
#1. Small Business Search Engine Optimization (SEO)
Small business search engine optimization refers to getting your business' virtual property listed on the first page of search engine results (most commonly in Google) for a select group of keyword phrases. Whether it's a Google Places page, a YouTube video, a Facebook page, or even your own website, the goal is to position yourself so that local searchers see YOU before your competition.
#2. Small Business Email Marketing / List Building
Small business email marketing is without a doubt one of the most powerful forms of lead generation out there. Imagine having the power to reach your loyal customers any time day or night with your newest and greatest promotions? Imagine being able to send your customers coupons, newsletters, and other interesting content so that you're constantly in contact with them, remotely building your brand in their mind's eye? I'm sure with a little imagination you can start to see the possibilities... Email marketing is one of the most viable long-term marketing strategies for small business owners to consider.
#3. Social Media Marketing for Local Businesses
This is the newest and greatest trend in the world of Internet Marketing for small businesses. Facebook alone has over 800 million users worldwide, and most users spend a minimum of 6 hours per month on this website. As Facebook grows it's an increasing amount of time YOU could be using to further your business.
#4. Pay-Per-Click Advertising for Direct Marketing
The next time you're searching for something in Google I want you to pay attention to the right side of the screen. You should notice a few small ads that are separate from the search results. These are actually paid advertisements from Google's AdWords program, and they're a crucial aspect of small business online marketing.
The pay per click advertising (PPC) works as a simple 3 step process:
- Write a small ad for your business
- Pick keywords or locales to target
- Pay per click for traffic directly to your business' website