With the help of AI i.e., Artificial Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.
According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generate more sales and revenues.
In this article, we will discuss how artificial intelligence is revolutionizing the e-commerce industry:
1. A customer-centric approach
By narrowing, conceptualizing, and finally improving the search results for online shoppers, AI can help e-commerce businesses combat the issue. By using machine learning, a sub-field of AI, websites, and apps can include visual search elements that see the world as customers do. Do Guest Blogging for the Artificial Intelligence write For Us category on our website Developer Gang. So that our audience or readers can get more knowledge about it.
2. Chatbot Experiences
Have you ever experienced the customer care services of a business? How do you feel when your call is on hold and you have to wait for countless minutes before you connect to the human agent? Annoyed, right? You might then try to reach the business via unlimited emails hoping for a revert, which generally takes a minimum of 48 hours.
3. Identify the target audience
AI also makes the lead generation ability of e-commerce businesses easy. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. AI helps marketers meet the demands of the customer by providing real-time services and solutions to queries.
4. Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
5. The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. With the help of Artificial Intelligence, shoppers can virtually "try on" clothing to have an idea of what the clothing would seem like in various colors.
6. Gesture Recognition
Artificial Intelligence improves the shopping experience by translating specific gestures into commands such that the consumers can find the exact product they are looking for.
7. Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers.
8. Quality Product Descriptions
It can be time-consuming and costly to prepare proper and SEO-friendly descriptions for all the items. Artificial Intelligence helps in combating such a time taking activity by scrutinizing chief features to design modified product descriptions and create quality product descriptions.